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Always acting on your behalf – It’s more than a motto, it is our purpose and our promise.  As a fee-only advisory firm, we always put your interests first.  Learn more about fiduciary duty…

Heather Belli

Heather Belli, CFP® CDFA™
CCO, Partner, Financial Advisor

“Life is short, and time goes by much too fast. Although I have heard this said my entire life, only as I have gotten older have I come to truly understand the value and the meaning of those words. I love working with my clients and helping them to plan for their tomorrows while living for and enjoying their todays…”



As a senior financial planner at Willow Creek, Heather helps individuals and families pursue their life’s goals by combining far-reaching financial planning, structured asset management, empathetic advice and plainspoken common sense into personalized wealth strategies.

Before joining Willow Creek, Heather was a controller for West County’s Palm Drive Hospital. She holds a bachelor’s degree in business administration from Humboldt State University. She also is a CERTIFIED FINANCIAL PLANNER™ and a CERTIFIED DIVORCE FINANCIAL ANALYST™, She is currently a member of the Financial Planning Association and the National Association of Personal Financial Advisors.

ON A PERSONAL NOTE: Heather is a Sonoma County native who lives in Healdsburg. She holds her black belt in Taekwondo and enjoys hiking, golfing, reading and snowboarding. Heather is proud to be an inaugural member of the Impact 100 Redwood Circle, a group of women transforming Sonoma County through collective philanthropy.

Read the latest from Heather

10 basic steps for retirement planning

If you plan to retire in the next 20 years, now is the time to look at your options and start planning so that you can make more informed decisions about your future and meet your long-term goals. A professionally created retirement plan usually includes a review of your estate plan and portfolio investments, tax […]

Wealth Matters: Financial pros, cons of marriage

August 24, 2015 – Published in the North Bay Business Journal Marriage is one of the most important life decisions anyone can make. The U.S. Supreme Court decision to legalize gay marriage nationwide has reminded everyone that they should also consider the financial advantages and disadvantages of the marital state. In general, the legal and […]

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